After the success of “Pluna, the risk of flying high”
Sergio Antonio Herrera present:
ARNALDO NARDONE, From the south of the south, to the top of the MICE world
El uruguayo que llevó al país a la cima del Turismo de Reuniones mundial.
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About the book
Arnaldo Nardone, an international leader in the Meetings and Events (MICE) industry, brought Uruguay's reputation to the world's leading stages. This unique biography was written by Sergio Antonio Herrera, a journalist specializing in tourism and aviation with over 35 years of experience, writer, and founder of PDA Libros.
This book is not just a biography. It is a story of achievement, vision, and leadership that transcends borders. From his childhood in Villa Española to reaching the presidency of ICCA, the world's largest association of congresses and conventions, Arnaldo Nardone transformed his life and redefined Uruguay's position in the world.
Relive the key moments of his career, learn about the decisions that led him to lead in over 50 countries, and access exclusive video material using QR codes included in the book.
An inspirational reading, ideal for:
Tourism, events, and marketing professionals
Entrepreneurs and students seeking real models of success
Those eager to understand how leadership can emerge from Latin America to the world
About the Author
Sergio Antonio Herrera is a key figure in tourism journalism in Uruguay. His journey began as a travel agent at the age of 15, becoming part of a pioneering generation in the country’s tourism industry. Since then, he has combined hands-on experience with a critical perspective, building a career deeply committed to the sector’s development.
A journalist since 1986, he was the founder of CIPETUR and the first Executive Secretary of the Uruguayan Chamber of Tourism. He has directed specialized media, hosted radio programs, and published acclaimed works in Uruguay and abroad. His book "Pluna: The Risk of Flying High" became a benchmark, and in 2025, he released "Arnaldo Nardone, From the Southernmost South to the Top of the MICE World" a hybrid work that chronicles the story of one of the most influential leaders in regional tourism.
That same year, he founded PDA Libros, the first Uruguayan publishing house dedicated exclusively to tourism and commercial aviation. Its mission is to give voice and visibility to a strategic industry, creating content with documentary, journalistic, and educational value for both professionals and the next generation.
ARNALDO NARDONE
From the Southernmost South to the Top of the MICE World
The story of the Uruguayan who transformed the global meetings tourism industry.
An inspiring, profound, and necessary account.
Buy now the and discover the true leader behind the success. Booth, print and digital e-book formats available.
After the success of
“Pluna, the risk of flying high”
Sergio Antonio Herrera present:
ARNALDO NARDONE, From the Southernmost South to the Top of the MICE World
The story of the Uruguayan who transformed the global meetings tourism industry.
About the book
Arnaldo Nardone, an international leader in the Meetings and Events (MICE) industry, brought Uruguay's reputation to the world's leading stages. This unique biography was written by Sergio Antonio Herrera, a journalist specializing in tourism and aviation with over 35 years of experience, writer, and founder of PDA Libros.
This book is not just a biography. It is a story of achievement, vision, and leadership that transcends borders. From his childhood in Villa Española to reaching the presidency of ICCA, the world's largest association of congresses and conventions, Arnaldo Nardone transformed his life and redefined Uruguay's position in the world.
Relive the key moments of his career, learn about the decisions that led him to lead in over 50 countries, and access exclusive video material using QR codes included in the book.
An inspirational reading, ideal for
Tourism, events, and marketing professionals
Entrepreneurs and students seeking real models of success
Those eager to understand how leadership can emerge from Latin America to the world
About the author
Sergio Antonio Herrera is a key figure in tourism journalism in Uruguay. His journey began as a travel agent at the age of 15, becoming part of a pioneering generation in the country’s tourism industry. Since then, he has combined hands-on experience with a critical perspective, building a career deeply committed to the sector’s development.
A journalist since 1986, he was the founder of CIPETUR and the first Executive Secretary of the Uruguayan Chamber of Tourism. He has directed specialized media, hosted radio programs, and published acclaimed works in Uruguay and abroad. His book "Pluna: The Risk of Flying High" became a benchmark, and in 2025, he released "Arnaldo Nardone – From the Southernmost South to the Top of the MICE World", a hybrid work that chronicles the story of one of the most influential leaders in regional tourism.
That same year, he founded PDA Libros, the first Uruguayan publishing house dedicated exclusively to tourism and commercial aviation. Its mission is to give voice and visibility to a strategic industry, creating content with documentary, journalistic, and educational value for both professionals and the next generation.
ARNALDO NARDONE
From the Southernmost South to the Top of the MICE World
The story of the Uruguayan who transformed the global meetings tourism industry.
An inspiring, profound, and necessary account.
Buy now the and discover the true leader behind the success. Booth, print and digital e-book formats available.
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